Managed Services
Amazon Advertising, managed for you
Initium manages Amazon Advertising on behalf of client brands. Our team runs your Sponsored Products campaigns day to day, working against the ACoS and margin targets we agree with you — with a named account manager and full reporting throughout.
Who It’s For
Brands and manufacturers selling on Amazon
This service is for brands who want their Amazon Advertising run for them by a dedicated team, rather than managing it themselves. It sits alongside our self-serve software: start with the tools, and hand advertising to us when you’d rather it were handled for you.
What We Manage
The day-to-day of running your advertising
Sponsored Products campaign management
Campaign structure, setup, and ongoing management of your Sponsored Products advertising.
Keyword and product targeting
Building and refining the keyword and product targets your campaigns bid on.
Search-term analysis & negative keywords
Reviewing search-term reports to find wasted spend and adding negative keywords to cut it out.
Bid management against your targets
Adjusting bids to work toward the ACoS and margin targets agreed with your team.
Budget pacing
Monitoring daily and campaign budgets so spend is paced deliberately, not left to run unattended.
Performance reporting
Regular reporting on spend, sales, and advertising performance against the goals we agreed on.
How It Works
How an engagement comes together
Account audit
We review your existing Amazon Advertising account — campaign structure, spend, and performance — to understand where things stand.
Objectives agreed
We agree your target ACoS, margin requirements, and priorities together before any changes are made.
Account access granted
You grant our team access to your Amazon Advertising account so we can begin managing it directly.
Ongoing management
Our team manages campaigns, keywords, bids, and budgets day to day against your agreed objectives.
Regular reporting reviews
We review performance with you on a regular cadence and adjust the approach as your goals or catalog change.
What You Get
Full visibility into work done on your behalf
A named account manager
One person at Initium who knows your account and is accountable for your advertising programme.
A client portal
Visibility into spend, sales, ACoS, and TACoS, whenever you want to check in.
A documented record of every change
Every change made to your advertising account is logged, so you always know what was changed and when.
Ready to hand off your advertising?
Tell us about your brand and your goals, and we’ll follow up to discuss whether managed advertising is a fit.
Enquire about advertising services